Last week, Meet in Reykjavík proudly represented Iceland for the very first time at ITB Asia. Our team showcased Reykjavík’s incredible potential as a premier destination for meetings, incentives, conferences, and events, highlighting Iceland’s distinctive mix of stunning natural beauty, rich cultural heritage, and top-tier event infrastructure.

This debut marks a significant step in our commitment to expanding Reykjavík’s presence in new and exciting markets. The event gave us a valuable opportunity to connect with MICE professionals across Asia, sharing how Iceland offers everything planners need—from unique venues to unforgettable experiences and seamless logistics.

As Reykjavík continues to grow as a MICE destination, Meet in Reykjavík is actively seeking fresh opportunities and markets to bring even more events to our shores. We look forward to fostering new connections and collaborations as we welcome the world to experience Iceland’s extraordinary appeal.